After an extraordinary decade of growing their client base and giving back to the community Salesforce.com is now a $13 Billion market cap company approaching $1.5bn in revenues.  

The guys really have built a very 'good' business.

Way back when they had than 50 employees and before their IPO they invested (note word choice) $250,000 into the Salesforce.com Foundation and it has been paying dividends to the community and the company ever since.  They invest every year, and every year their impact and their company has been growing. Fast.  

Here's what they say about their Integrated Philanthropy 1/1/1/ model.

"Our 1% model is all about getting the most bang for the buck. We take just a fraction of salesforce.com’s time, product, and equity, and give it to social-change organizations so they can amplify their impact."

1% time. We promote a culture of caring and help Salesforce.com employees find meaningful ways to spend their 6 paid days off a year devoted to volunteerism.

1% product. Donated and discounted Salesforce CRM licenses help nonprofits increase their data management and operational effectiveness so they can focus on their core missions.

1% equity. Founding stock provides funds for grants and monetary assistance, especially to support youth, technology, and employee-inspired volunteer projects.

• It’s the right thing to do—for your company, your community and our common future.
• It helps you attract and retain skilled employees. Other things being equal, employees who like their company's philanthropic efforts are five times more likely to stay with their employer.
• It’s good for your reputation and your brand. Study after study finds that people are more likely to buy from and be loyal to companies that have a genuine commitment to their communities—and to look for alternatives to companies with bad reputations.
• It’s good for business in general. Investing in communities stimulates business development, encourages business skills and results in higher consumption.

Talking the talk too...